Course Description
After working in the birth industry as a birth and postpartum doula, and now a doula trainer, I found significant deficiencies with the business training provided to doulas. At best, we receive training from our certifiying organization that talks about the differences of being an independent contractor and working for an agency, then left to our own devices.
This course has been designed as an answer to those business related questions you have following your initial doula training. In it, you will learn:
- How to define, and find, your target market
- How to network with other professionals
- How to effectively use social media
- How to emerge in your community as a professional doula
After brainstorming potential business names and branding specifics, we will get into whether being a small business owner is the route you want to take.
Lastly, we will pinpoint your niche services and how to market them.
Welcome to Business and Marketing Strategies for Doulas!
Owner, Birth and Postpartum Doula | Certified Meditation Instructor | Doula Trainer
Shannon Moyer-Szemenyei
Course curriculum
-
1
Business and Marketing Strategies for Doulas
-
Business Planning Manual
-
Welcome!
-
Exercise #1 - Your Perfect Client
-
Defining Your Target Client
-
Exercise #2 - Your Business Profile
-
What's a Business Profile?
-
Exercise #3 - Marketing Materials
-
Exercise #4 - Social Media
-
Key Social Media Platforms to Use
-
Exercise #5 - Scheduled Content
-
Conclusion
-
-
$199.00
$199.00Cesarean Support - A Course For Doulas